Austen Kroll Net Worth has built a recognizable career by combining reality television, entrepreneurship, hospitality, podcasting, and brand partnerships. Best known as a cast member of Bravo’s Southern Charm, he has gradually expanded his professional identity beyond the drama shown on television. This growth has naturally increased public interest in Austen Kroll net worth and the businesses contributing to his wealth.
As of 2026, Austen Kroll net worth is reasonably estimated to be between $1 million and $3 million. Some entertainment websites publish higher figures, but Austen has never publicly released verified financial statements. His exact wealth therefore remains private, and any available number should be viewed as an informed estimate rather than a confirmed total.
Overview
| Category | Details |
|---|---|
| Estimated net worth | $1 million–$3 million |
| Primary profession | Reality television personality |
| Other occupations | Entrepreneur, podcaster and hospitality investor |
| Best known for | Southern Charm |
| Beer brand | Trop Hop |
| Podcast | Pillows and Beer |
| Restaurant venture | By The Way |
| Birth date | June 16, 1987 |
| Age in 2026 | 39 years old |
| Residence associated with career | Charleston, South Carolina |
Who Is Austen Kroll?
Austen Kroll is an American television personality and entrepreneur who became widely recognized through Southern Charm. Born on June 16, 1987, in Washington, D.C., he spent much of his childhood in Charlotte, North Carolina.
He later attended the University of Alabama, where he earned a degree in business administration and management. After college, Austen traveled and explored different career opportunities before settling in Charleston, South Carolina.
Long before he introduced himself to reality television audiences, Austen worked in the craft beer industry. His early positions reportedly included work with Palmetto Brewing Company and Red Hare Brewing Company. These jobs gave him practical experience in brewing, sales, distribution and customer relationships.
That background eventually became an important part of his television storyline and business career.
How Did Austen Kroll Become Famous?
Austen joined Southern Charm during its fourth season in 2017. The Bravo reality series follows the relationships, careers and social lives of a group of people living in Charleston.
His relaxed personality, friendships and complicated romantic relationships quickly made him a prominent member of the cast. Over the years, viewers have watched him navigate breakups, business challenges and changing friendships with fellow cast members.
Austen’s visibility grew further through appearances across the wider Bravo television universe. These opportunities helped him develop a larger social media following and a personal brand that could support businesses outside television.
Reality TV gave Austen something extremely valuable: public attention. Instead of relying exclusively on television income, he has attempted to turn that attention into several separate revenue streams.
Southern Charm Earnings
Television is believed to be one of the biggest contributors to Austen Kroll net worth. As a long-running cast member, he is likely paid for each season in which he participates.
Bravo does not publicly disclose Austen’s contract, salary or per-episode payment. Figures published online are generally based on anonymous claims or comparisons with other reality stars, not official records.
However, cast members who remain on a successful reality series for multiple seasons can often negotiate better contracts. Their value may increase as they become more important to the program’s ongoing storylines.
Austen has appeared on Southern Charm for many years, so his television earnings are likely higher today than when he first joined the series. Reunion episodes, promotional appearances and participation in related Bravo programs may also generate additional compensation.
It is important to remember that gross television income is not the same as net worth. Agents, managers, attorneys, taxes and everyday expenses can significantly reduce the amount a reality personality keeps.
Trop Hop Beer Business
Craft beer has been central to Austen’s professional image. After working for established brewing companies, he launched his own beer business under Kings Calling Brewing Company.
Trop Hop became the brand’s best-known product. The beer was promoted heavily through Southern Charm, public events and Austen’s social media presence. The exposure gave Trop Hop a marketing advantage that many new beverage companies do not receive.
A beer brand can make money through retail distribution, restaurant and bar sales, merchandise, tasting events and licensing arrangements. Nevertheless, revenue does not automatically equal profit. Brewing, packaging, transportation, marketing and distributor fees can make the beverage industry expensive.
Austen has worked on relaunching and expanding Trop Hop, suggesting that the business remains part of his long-term plans. If the brand achieves wider distribution, it could become a more significant contributor to Austen Kroll net worth.
Pillows and Beer Podcast
Austen also co-hosts the Pillows and Beer podcast with his longtime friend and Southern Charm co-star Craig Conover. The show gives listeners a more informal look at their friendships, travel experiences, relationships and lives outside television.
Podcasting can create income through advertising, sponsorships, live events, subscriptions and branded merchandise. The amount earned depends on audience size, download numbers, advertiser demand and ownership agreements.
No confirmed figures are available for Austen’s podcast income. However, the project expands his personal brand and provides another way to remain connected with fans between television seasons.
The podcast also demonstrates why evaluating his wealth only through his Bravo salary would be incomplete.
Restaurant and Hospitality Investments
Austen has expanded into the hospitality industry alongside Craig Conover and experienced restaurant operators. One of his most visible ventures is By The Way, a Charleston restaurant and bar created with Uptown Hospitality Group.
The venue opened in late 2024 and offers American comfort food, cocktails and a stylish neighborhood atmosphere. For Austen, the project connects several parts of his public image: Charleston culture, nightlife, friendship and beverages.
The exact size of his ownership interest has not been publicly disclosed. Therefore, it would be inaccurate to assign a specific dollar value to the investment. Still, a successful restaurant can provide profit distributions and long-term equity.
Hospitality is also a high-risk business. Rent, labor, food costs, insurance and seasonal demand can reduce profits. Austen’s involvement with experienced operators may help limit some of those challenges, but it does not guarantee financial success.
Social Media and Brand Partnerships
Austen’s television fame has given him a substantial audience across social media. This visibility creates opportunities for sponsored posts, promotional campaigns, event appearances and partnerships with consumer brands.
Reality stars can command meaningful fees when their followers are active and closely connected to their personal lives. Austen’s association with travel, food, beverages, entertainment and lifestyle content makes him suitable for several advertising categories.
The terms of these agreements are private. Even so, brand collaborations probably provide supplemental income and help promote his other ventures.
What Could Increase Austen Kroll Net Worth?
Several factors could increase Austen Kroll net worth in the coming years:
- Continued participation in Southern Charm
- Improved television contract terms
- Wider distribution of Trop Hop products
- Successful restaurant and hospitality investments
- Growth of the Pillows and Beer podcast
- Paid appearances and live events
- Long-term brand sponsorships
- New businesses connected to food, beverages or entertainment
His greatest financial advantage may be diversification. Television created his public profile, but beer, podcasting and hospitality give him income opportunities that do not depend entirely on remaining a reality star.
Is Austen Kroll a Millionaire?
Based on commonly reported estimates and his years of television and business activity, Austen Kroll is likely a millionaire. However, the precise value of his assets, investments and debts is not publicly known.
A celebrity can own stakes in valuable businesses without having the same amount available in cash. Likewise, someone can earn a high annual income while also carrying business expenses, taxes, loans or other financial obligations.
For this reason, claims that Austen has an exact net worth of $1 million, $3 million or $5 million should not be treated as confirmed facts.
Austen Kroll net worth is estimated to be between $1 million and $3 million in 2026. The figure is unofficial because he has not released verified financial information.
He earns money through reality television, Trop Hop beer, podcasting, hospitality investments, public appearances and brand partnerships.
Austen continues to be publicly associated with Trop Hop and has discussed relaunching and growing the beer business.
Final Thoughts
Austen Kroll’s estimated net worth reflects a career that has developed far beyond his original role on Southern Charm. Television remains an important foundation, but his beer company, podcast, restaurant involvement and promotional partnerships have created a more diversified professional portfolio.
A reasonable 2026 estimate places Austen Kroll net worth between $1 million and $3 million. The actual amount could be higher or lower depending on business ownership, liabilities, contract terms and investment performance.
What is clear is that Austen has used reality television as a platform for entrepreneurship. If Trop Hop expands, his hospitality ventures remain successful and his television career continues, his overall wealth could grow considerably in the years ahead.
